Marking the 57th Earth Day, the launch ceremony for The Answer is Earth was held at Emperor Cinemas, Beijing Emperor Group Centre. Produced under the technical guidance of the Foreign Environmental Cooperation Center of the Ministry of Ecology and Environment, and co-created by WildAid and Warner Bros. Discovery, the charity documentary made its debut at the venue. Serving as both host venue and advocacy partner, Beijing Emperor Group Centre demonstrated its commitment to sustainable development through action. Leveraging its position as a leading destination for business and culture, the landmark development helped bring the low-carbon conversation to a wider audience. Its commitment to the social responsibility expected of a leading enterprise in the heart of Beijing's Chang'an Avenue is thus underscored.

Official poster of The Answer is Earth, the charity documentary

The choice of Emperor Cinemas at the Beijing Emperor Group Centre as the launch venue for The Answer Is Earth was a strategic one. As the first Emperor Cinemas in Beijing and home to Chaoyang District's first laser IMAX theatre, the venue has become a sought-after destination for high-profile film premieres, fashion events and entertainment launches. Backed by its extensive outreach and engagement capabilities, it serves as an ideal stage for both local and Hollywood blockbusters. Leveraging these unique strengths, the Beijing Emperor Group Centre utilized Emperor Cinemas as a platform to bring the charity documentary and its message of environmental stewardship to a wider audience. While enjoying a premium cinematic experience, guests, media representatives and audiences attending the launch event were encouraged to explore low-carbon living in an immersive way. The initiative fostered greater awareness of environmental stewardship and showcased the harmonious interplay between culture and sustainability.

Guests and media gathered at Emperor Cinemas for the launch of The Answer Is Earth,a charity documentary dedicated to championing a low-carbon future

The Beijing Emperor Group Centre itself embodies a distinctive commitment to sustainability. Combining a prime location with forward-looking design and best-in-class management, the landmark development has earned the coveted Six-Star Super Grade-A Business Building rating for three consecutive terms. The landmark has indeed set a benchmark for green and high-quality commercial development along Chang'an Avenue. Its LEED Platinum Certification, awarded by the U.S. Green Building Council, further affirms its leadership and excellence in sustainable building practices.

The Beijing Emperor Group Centre earned LEED Platinum Certification and the Six-Star Super Grade-A Business Building

Sustainability has long been embedded in the day-to-day operations of the Beijing Emperor Group Centre, underpinning its ongoing efforts to advance energy efficiency and environmental responsibility. Through green measures such as optimizing lighting and air-conditioning systems and reducing the use of disposable materials, the development continues to promote low-carbon operational practices. In 2024, it took a further step towards greener operations by purchasing green electricity through the China Green Electricity Certificate Trading Platform, and securing the Green Power Certificates. Building on this momentum, Emperor Properties under the Emperor Group further strengthened its sustainability commitment by signing a renewable energy joint development agreement with China Resources Power Holdings Company Limited in 2025. With selected Hong Kong retail properties serving as pilot locations, the partnership seeks to accelerate solar energy adoption and broaden the scope of the Group's green initiatives. Additionally, Beijing Emperor Group Centre has continued to invest in the enhancement of its facilities and infrastructure, undertaking a comprehensive upgrade of its electric vehicle charging network. By scaling charging capacity, pioneering ultra-fast charging technology, and maximizing energy efficiency, Emperor Group Centre is promoting smarter, low-carbon mobility while contributing to sustainable urban development.

Beijing Emperor Group Centre has successfully sourced and integrated certified green electricity into its operations

Speaking at the launch ceremony, Emperor International Holdings Limited Senior Investment Manager Alan Choi, said that Beijing Emperor Group Centre, the Group’s mainland headquarters, has consistently integrated sustainable development into its day-to-day operations. Its collaboration with The Answer Is Earth charity documentary underscores Beijing Emperor Group Centre’s utmost support for low-carbon initiatives while reaffirming its commitment to corporate social responsibility. Going forward, it aims to harness its influence to inspire broader participation in sustainability, encouraging both businesses and the public to play an active role in shaping a greener future.

Emperor International Holdings Limited Senior Investment Manager Alan Choi spoke at the launch

The Answer Is Earth, China’s first charity documentary on the low-carbon transition featuring celebrity ambassadors. By serving as both the launch venue and charity outreach partner, Beijing Emperor Group Centre provided a high-profile platform for the documentary while using the occasion to reinforce its commitment to environmental advocacy. The initiative underscores the role of leading business landmarks along Chang’an Avenue in advancing the low-carbon transition and supporting broader sustainability goals.

Beijing Emperor Group Centre empowered low-carbon initiatives for a greener future

Looking ahead, Beijing Emperor Group Centre will remain steadfast in its commitment to sustainable development, embedding green principles across its operations while pioneering new models that bring together culture, commerce and environmental stewardship. By enacting its sustainability commitments, Beijing Emperor Group Centre seeks to foster green charity participation, thereby contributing to China’s dual-carbon goals and fulfilling its corporate responsibility.