The annual Double Eleven festival is fast approaching. Emperor Group Centre, an urban complex in Beijing CBD, in collaboration with Emperor Cinemas Beijing Flagship Store, is hosting a cultural industry support event themed—"We book your movie ticket" to mark the opening of its movie carnival. By integrating digital and traditional media, we've made it easier than ever for people to enjoy themselves while viewing movies during the Double Eleven festival.

Emperor Group Center Double Eleven event—"We book your movie ticket"

Co-hosted by Emperor Group Centre and Emperor Cinemas, the first IMAX laser cinema in Chaoyang District, and supported by the Swiss century-old home appliance brand V-ZUG,  “We book your movie ticket” event offers their target consumers an all-rounded movie experience  and give them free reign to enjoy the carnival.

Win-win Collaboration between Emperor Cinemas and Swiss V-ZUG

To demonstrate its commitment to being one of the leaders in the movie industry following the release of the "Notice on Launching the Screening and Broadcasting Activities of the Top 20 Excellent Films to Welcome the 20th National Congress of CPC" by the China Film Administration, Emperor Group Centre specially screened three awards-winning Chinese movies, which include "The Battle at Lake Changjin," "Cliff Walkers," and "My People, My Country."  While Emperor Cinemas has carefully selected a number of films that have strong characteristics of the times and showcase the spirit of the times in order to commemorate the 20th National Congress of CPC and praise the new era through the power of movies. These movies convey lessons from our unforgettable history to the audience and remind them to be thankful for the good life they have right now.

In the modern period, we can have a better understanding of the red history of our forefathers by seeing these high-quality films again. These films provide memorable historical anecdotes and showcase inspiring historical fragments that focus on China’s red history. Through movies, we can experience the new era's forging force and immortal soul as they help us remain true to our initial goals, honour our past, and perpetuate the red spirit of the previous generation.

Commemorating the 20th National Congress and in praise of the new era

Emperor Group Centre’s patrons and supporters benefit from this event's focus on social welfare, while the neighbouring communities benefit from the cultural activities that the festival facilitates. Taking this step is crucial for Emperor Group Centre as it aims to boost the cultural sector and be a part of it in this period of unprecedented growth and prosperity.

Fun cross-industry collaboration at Emperor Group Centre

Pouncing on the trending topic of "Double Eleven," Emperor Group Centre is using a wide variety of media to get the word out about the event by providing loads of freebies and fun games, making the event more interactive. For moviegoers, it's a source of fun and some spectacular rewards.

Emperor Group Centre located in YongAnli, Beijing CBD

Using Emperor Group's extensive cultural resources and formidable cinematic cultural strength, Emperor Group Centre’ has been at the forefront of the industry’s rapid expansion ever since it opened. The culture creative industry is strongly integrated with the economy, and it continues to explore new ways and new ideas for cultural development in line with the current trend. Furthermore, the Emperor Group Centre takes its social responsibility very seriously. Moving boldly forward, it is enriching the cultural life of the people in the region and putting forth all its energies for the growth of the cultural industry, supported by a robust infrastructure and comprehensive management services. Emperor Group Center's Double Eleven activity is currently underway. We are excited to have you join us.