Emperor Group Centre’s Brand Portfolio has been Upgraded yet Again to Effectively Bolster Business Recovery

2020-08-07

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The winter of 2020 is far behind us. Summer has brought a renewed vitality to our city, and with it, we’ve seen the resumption of production and business in a positive trend nationally. Emperor Group Centre has emerged as the premier iconic venture located in the heart of Yonganli, Chang'an Avenue, the Core Business District of Beijing. It has harnessed the advantages of importantly trending buzzwords such as smart business, quality office, and luxury, while it has continuously optimized itself during our simultaneous fight against the epidemic. Emperor Group Centre has integrated its commercial resources, upgraded its brand portfolio model, and joined forces with powerful brands to strenuously support the tangible recovery of physical businesses, stimulate urban vitality, and lead the wave of economic recovery.


Emperor Cinemas - Chaoyang District’s First Cinema with IMAX Laser Enjoys a Grand Return.

The long-lost, big screen, the long-lost, dragon logo, and the long-lost,welcomeare at long-last waiting for you. On July 25th, the Emperor Cinemas of Beijing Emperor Group Centre made its grand return.



Movies never go out of fashion, and Emperor Cinemas have always been there. Emperor Cinemas, the first in Chaoyang District to present innovative IMAX Laser and adhering to their customer-centric business philosophy, has been constantly utilizing the latest technology to provide audiences with the most spectacular viewing experience available as it relentlessly pursues the ultimate viewing immersion. IMAX Laser is a completely new equipment upgrade for 2019. IMAX Laser extends the boundaries of cinematic possibilities with enhanced sound effects, higher definition, stronger contrast, more vivid brightness, and higher color reproduction. Recently, Emperor Cinemas’ ticket purchasing system has seen its own cutting-edge technological optimization that, together with IMAX Laser, has created the next-generation viewing tour de force for the added thrills and excitement of movie fans of all ages.



Successfully safeguarding against the epidemic is a great reason to reunite and relax. For your added safety during this special time, cross-seat ticket selling has been implemented in all Emperor Cinemas to ensure an audience spacing of more than 1 meter and ensure an attendance rate that does not exceed 30%.



As a popular, public gathering spot, Emperor Cinemas, shoulders its social responsibilities and remains vigilant in its epidemic prevention mission. Our team members are dedicated to maintaining the comprehensive and meticulous disinfection of all cinema areas to create a safe and comfortable viewing environment for every audience member. We are determined to help ensure the health and safety of every customer on the property by leaving no stone unturned.


Brand Linkage and Enhancements Stimulate Urban Vitality in all Aspects

To capture the hearts of consumers, and attract and retain enthusiastic, loyal customers, our focus has been on diversified brand innovations and refined space operations.



During the epidemic, Emperor Group Centre has continued to closely explore the potential needs of local customer groups, while we stimulate our spatial potential in multiple aspects. The answer is manifest in the V-ZUG ZUGORAMA Beijing Showroom; its grand opening on the first floor of Emperor Group Centre is scheduled for the thriving mid-summer.


V-ZUG, founded in 1913, is a Swiss home appliances manufacturer with a century-old history. This fine history has inherited expert craftsmanship, precision quality, and the scientific and technological innovation of Swiss made. V-ZUG is well-known for producing unsurpassed kitchen appliances and laundry devices which are the first choice for many luxury homes. Among those who have chosen V-ZUG are artists with a zest for life, first-rate chefs and food designers, architects, interior designers, and preeminent engineers; all are users and advocates of V-ZUG products.


The V-ZUG Beijing ZUGORAMA Showroom located in Emperor Group Centre, Chang'an Avenue, Beijing was designed by Peter Tay, a famous Singaporean designer who won the Singapore Presidential Design Award. The meticulous design of this masterpiece of light and shadow urges the unique, black crystal V-ZUG panel and interior light to break through the space and flow freely. It enables visitors to immerse themselves in an artistic world and realize that today's kitchen space is no longer a mere place for simple cooking. Suddenly, it has become a place where emotions are stirred and a draw for family social interactions to center on. The V-ZUG Beijing Showroom is predominantly dark gray; it visually highlights the advanced tonality of the brand’s products.

V-ZUG achieves premium levels of quality by focusing on the details. The V-ZUG Beijing ZUGORAMA Showroom and Mr. Nicholas Tse, the world's first Friend of Michelin, jointly established Chef Nic Lab adjacent to its experience center. The design goals of opening an elegant, artistic, and expressive chapter in lifestyle for V-ZUG amateursin Beijing has been resoundingly achieved.



Lately, Emperor Group Centre collaborated with V-ZUG and Chef Nic Lab to help upgrade the brand portfolio. The goal was to not only achieve brand empowerment, but also to enable both brands to benefit from a universal redesign. The result was the formation of a stronger brand synergy to lead an upgraded consumption structure in the Chang'an Avenue CBD, Yonganli Area. An added benefit was that it offered more urban vitality and lifestyle improvement to the capital in this post-epidemic era.



Practicing Corporate Social Responsibility to Create a Win-win Regional Economy


To become a benchmark, not only unique location advantages, but also business models that bring meaningful changes to the marketplace are required for a project.



Since the resumption of normal operations, Emperor Group Centre has employed a comprehensive plan in strict accordance with all COVID-19 prevention and control standards. It has practiced corporate social responsibility, and made every effort to take the leading role as the industry’s benchmark in the CBD Yonganli Area of Chang'an Avenue. To this end, it has utilized its high-quality service advantages and advanced concepts to create a more comfortable, safe, relaxed, and assured shopping environment for consumers during these changing times. We endeavor to enhance lifestyle quality during and after the commercialrestart.


The future will witness Emperor Group Centre continue to advance its strong brand synergies, actively and beneficially respond to national policies, and promote its interactions and in-depth collaborations with premium brands and cultural industries. The aim of Emperor Group Centre is to achieve brand enhancement and recognition, to satisfy consumer experience needs with a focus on entertainment, leisure, social contact and exploration from multiple perspectives, and to attract more consumption volume and opportunities that conform to consumer awareness while utilizing the spirit of brand formats. In addition, Emperor Group Centre will continue to optimize business support space, promote enhancements of regional consumer brands, achieve a win-win balance and value sharing with the regional economy, and comprehensively create a new vision and quality lifestyle of the CBD business office.
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