Emperor Group organizes a special screening of the movie Endgame to celebrate the Lantern Festival with elders

2021-03-10

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The Lantern Festival, that follows the Chinese New Year, is a time of peace, sharing, and festivities. In an effort to express gratitude towards elders on this occasion, the Emperor Group recently held a private screening of the movie Endgameat the Emperor Cinemas of Emperor Group Centre in Beijing. Elders from the Yong'anli Community of Jianwai Street were invited to watch the movie together, to celebrate the Lantern Festival and partake of the festive atmosphere.


Elders from Yong'anli Community of Jianwai Street gathered at the Emperor Cinemas – Emperor Group Centre Store in Beijing, to attend theEndgamemovie screening


On the day of screening, more than 30 elders, led by Mei Zhihua, Secretary of the Party Committee of Yong'anli Community, Jianwai Street eagerly gathered at the Emperor Cinemas ahead of the scheduled time. Volunteers of the Emperor Group warmly received the elders, and ensured they had a comfortable time. Before the movie began, the elders viewed the movie posters on display and had animated discussions about the cast and the anticipated plot. In view of the epidemic, Emperor Cinemas strictly implemented the prescribed epidemic prevention regulations, while ensuring there was no overcrowding of viewers. The cinema halls and premises were regularly disinfected and thoroughly sterilized to ensure a safe movie-watching experience.


An enthusiastic group of elders collecting their tickets at the movie hall, guided by Emperor Group volunteers

The movie Endgame, produced by Emperor Motion Pictures and starring Andy Lau, Xiao Yang, and Wan Qian, is another masterpiece of Rao Xiaozhi, director of A Cool Fish. Since its release on the first day of the New Year, the movie saw a steady rise in screenings and attendance. It has received excellent reviews and also staged a comeback at the box office. 

The movie Endgame embodies dark humor and realism, but it exudes a particularly warm aura. The movie tells a series of humorous stories about the ruthless killer Zhouquan (Andy Lau) and down-and-out actor Chen Xiaomeng (Xiao Yang) who exchange their identities in an accident. The elders from the community enjoyed the interesting plot and were seen laughing heartily at comic scenes of the movie, which set off a warm atmosphere.


The elders from Yong'anli Community of Jianwai Street immersed in watching the movie


Mei Zhihua, Secretary of the Party Committee of Yong'anli Community, Jianwai Street, expressed thanks to the organizers on behalf of the elders, with these words "On the Lantern Festival, we would like to thank the Emperor Group for providing the elders from the community this movie watching experience. This get-together enriches our spiritual and cultural life. I would also like to express my gratitude to the Emperor Group for its long-term contribution to community charity. They have set an example for the community to respect and help elders." The happy elders in the community remarked, "Endgame is a wonderful movie. It is a very thoughtful gesture to invite us to celebrate the Lantern Festival with such a movie as a gift, and we are grateful to the Emperor Group for their kindness."

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