Chow Tai Fook now enters Emperor Group Centre located at Yonganli, Chang’an Avenue in Beijing. The purple themed interior design of Chow Tai Fook  highlights the gorgeous jewellery and accessories, offering a dreamlike visual experience. Every piece of display items demonstrates extraordinary craftsmanship. Chow Tai Fook pursues excellence and creates elegant jewellery for every customer, leading a new entry-to luxury lifestyle.

Chow Tai Fook opens in Emperor Group Centre

Chow Tai Fook

Founded in 1929, the Group’s iconic brand “Chow Tai Fook” has been widely recognized for its trustworthiness and authenticity, and is renowned for its product design, quality and value. The success of the Group and its iconic brand is rooted in innovation, craftsmanship and heritage. The Group also holds other jewellery brands including Hearts On Fire, MONOLOGUE and SOINLOVE.

Pure gold jewellery of Chow Tai Fook

On June 18, 2014, Chow Tai Fook announced its large investment in the acquisition of the entire stake of Hearts On Fire Company LLC, which carries the name of “the World’s Most Perfectly Cut Diamond” and is well-known for its perfect diamond cutting. Chow Tai Fook subsequently focused on the development of Hearts on Fire in the domestic market, and its first store was located on Nanjing Road in Shanghai. 

Hearts On Fire

Hearts On Fire is the world's top diamond brand and an industry leader for its perfect diamond cutting. Each diamond from the collection is crafted by masters through careful selection of crystal clear rough diamonds and application of unique diamond cutting formula so as to present ultimate radiance. Chow Tai Fook and the Hearts On Fire collection is now available in Emperor Group Centre at Yonganli, Chang’an Avenue in Beijing, which is the first stop for the Hearts On Fire collection to enter the Beijing market. Chow Tai Fook will build a strong core brand lineup together with other luxury retail brands of Emperor Group Centre. Meanwhile, Emperor Group Centre will join hands with other merchants to improve luxury consumer experience, stimulate consumption, build an open and experiential interactive platform, as well as create a luxurious lifestyle for consumers.

Emperor Group Centre 

Emperor Group Centre brings together luxury retail brands such as the British Royal Jewels Garrard and the high-end ready-to-wear brand LANYU etc. Leveraging marketing collaboration among brands, brands and the Centre can enjoy win-win outcomes so as to boost the regional consumption of Yonganli, Chang’an Avenue. A combination of brand effect of Emperor Group Centre and Chow Tai Fook's concept of “sincerity and eternity” will bring newer and more luxurious shopping experience to consumers on Chang’an Avenue and create a high-quality shopping area.