Garrard, a world-renowned British royal jewellery brand, was officially launched in the Emperor Group Centre in the core area of Yong’anli Community, Chang'an Avenue, Beijing, with a view to providing its brand followers with high jewellery bespoke servicesjewellery.

Ribbon-cutting ceremony

First from left: Yu Xiaonan, Chief Assistant to Chairman and General Manager, Strategic Investment of Emperor Group,

Second from left: Joanne Milner, CEO of Garrard

Third from left: Richard Burn, the UK's HM Trade Commissioner for China

Second from right: Luo Xuejuan, a famous Chinese swimmer and Olympic champion

First from right: Zhang Yuqing, Garrard's brand ambassador in China

At the opening ceremony of Garrard's first Beijing boutique in the Emperor Group Centre, Richard Burn, the UK's HM Trade Commissioner for China, and Luo Xuejuan, a famous Chinese swimmer and Olympic champion, were invited to attend the ribbon-cutting ceremony held at Emperor Group Centre in Beijing. Ms. Luo Xuejuan said that Garrard witnessed her happiest moment, and this time she is also very honored to witness the important historical moment of the launching of Garrard first bespoke jewelry boutique in Beijing. At the opening ceremony, Yu Xiaonan, Chief Assistant to Chairman and General Manager, Strategic Investment of Emperor Group, was also invited to deliver a speech: "I am honored that Garrard has chosen the Emperor Group Centre. As a British royal jewellery brand, its superb craftsmanship occupies a decisive position in the industry. Located in the core area of Central Business District (CBD) on Chang'an Avenue, the Emperor Group Centre, adjacent to the first embassy zone, is geographically advantageous and highly accessible, and is a gathering place for diplomats, business elites and cultural media. In the future, we will spare no effort in terms of the operating philosophy and business development, ensuring our customers understand the common pursuit of both the Emperor Group Centre and Garrard for great originality.

At the opening ceremony, Garrard exhibited a piece of 118.88-carat Burmese “Royal Blue” jewellery. The Garrard Jubilee Sapphire, weighing 118.88 carats, is remarkable in size, beauty and rarity. The extraordinary jewellery was exhibited at the opening ceremony of the new store for the purpose of paying tribute to this glorious history. Moreover, an unparalleled white-rose-shaped necklace was also on display. The center of the platinum pattern is embellished with a pear-shaped diamond, which is dismountable and can be used as a brooch, showing the versatility of Garrard jewellery.

The Garrard Jubilee Sapphire Brooch – 118.88-ct Burmese “Royal Blue”

An 18ct white gold detachable necklace from the White Rose collection set with pear shape and round white diamonds

Founded in 1735, Garrard is the oldest custom jeweller in the world with a long history of 280 years, and serving 108 royal families worldwide. Garrard has provided coronation crowns for six successive British monarchs from Queen Victoria to Queen Elizabeth II, and plays a decisive role in the industry. Ms. Sara Prentice, the current design director, is not only an intimate of Catherine, the Duchess of Cambridge, but also one of the most sought-after designers of the British royal family.

In 1937, Garrard redesigned and remodeled the Imperial Crown as the coronation crown of George VI.

 In 1953, the crown was remodeled, reducing the arch height for Queen Elizabeth II to wear.

Located at the core area of the CBD on Chang'an Avenue, and adjacent to the first embassy zone, Emperor Group Centre Beijing is geographically advantageous and highly accessible. It is a gathering place for diplomats, business elites and cultural media. The high-grade business district has synergized with surrounding merchants, facilitating the rapid growth of Garrard in the market, satisfying Garrard's demands for the brand vitality and the image of high-end service provider, and achieving the mutual benefit.

Garrard Beijing Bespoke Jewellery boutique

Moreover, Emperor Group Centre brings together various upscale retail brands (commercial, entertainment and leisure brands), covering fashionable specialty catering, quality lifestyle, casual coffee, high-end custom wedding garment design, the first Emperor Cinemas in Beijing, as well as the star brand “Chef Nic”. Through precise regional planning and diversified formats, the Centre has created a scene-based and experience-oriented commercial space. By virtue of the mutual cooperation with various brands, it will make continuous efforts to yield win-win outcomes for the brands and projects, propel the consumption upgrade in the Yong’anli Community on Chang'an Avenue, and enable more fashion followers from Chang'an Avenue and its surrounding areas to keep pace with the international trend, with an aim to create a multi-faceted business format and build a modern and international new center of urban life.     

Emperor Group Centre

Located in Yong’anli Community, Chang'an Avenue which is the heart of Beijing, the Emperor Group Centre is the latest masterpiece of the Emperor Group in Beijing. With a height of about 120 meters and a total floor area of 100,000 square meters, the project enjoys superior geographical location, advanced architectural design standards, multi-functional regions and internationally standardized property management. It can not only meet the requirements of the modern "24-hour CBD", but also save more time for and improve the work efficiency of people working here. The office buildings create an efficient business atmosphere, providing convenient and people-oriented services based on the original intention of being customer-centered. It creates a green, environmentally friendly, comfortable, free, open and ideal office environment, further highlighting the international business style.