From April 15-19, 2019, the five-day special event of the 9th Beijing International Film Festival and the Emperor Group Centre Creative Film Exhibition came to a successful end. This is not only a grand film feast for a great number of famous stars, but also a gathering of outstanding filmmakers from around the world.

Cui Yan (left), Executive Deputy Director of the Office of the Organizing Committee of the Beijing International Film Festival, awarded the honorary certificate of the “Business Circle Partner” of the 9th Beijing International Film Festival to Cao Zhiwei (right), Deputy General Manager of Emperor (Beijing) Real Estate Development Co., Ltd, marking the official opening of the Emperor Group Centre Creative Film Exhibition

A Host of Film Stars Share the Glory of the Film and Television Industry

2019 marks the ninth year of the "Beijing Film Panorama" of Beijing International Film Festival. As one of the official cooperative cinemas of the 9th Beijing International Film Festival, the Emperor Cinemas at the Emperor Group Centre showed 14 out of 15 films from 20 countries and regions, which were shortlisted for the Tiantan Awards during the film festival. Among these films, The Waiter, Happier Times, GrumpandThe Keeperwere released for the first time in China; Half Worldhad its world premiere, attracting much attention during the panorama.

The crew of The Musicianinteracts with fans

Adhering to the philosophy of "culture benefiting the people", the film panorama provides the optimized viewing experience, and meetsvaried needs of fans by showing the quality films. It is worth mentioning that among the films shown at the Emperor Group Centre,Lykke-Perwon the "Tiantan Award for Best Film"; Fear won the "Tiantan Award for Best Photography"; The Waiterwon the "Tiantan Award for Best Music"; three Chinese films —The Musician, The Wandering Earth, andThe Eleventh Chapter, which were shortlisted for the "Tiantan Award" — won three prizes, showing the new look of Chinese films in terms of film quality and theme, and manifesting the patriotism of Chinese filmmakers.

Built on the sound development of the film market, the 9th Beijing International Film Festival joined hands with the Emperor Group Centre to create a platform for exchanges and interactions among domestic and foreign well-known filmmakers, film industry practitioners and fans. In the meeting with major production teams, 40-plus domestic and international film production teams shortlisted for the "Tiantan Award" gathered in Beijing, shining on the red carpet. This served as a bridge between the film production teams and the audience, allowing them to share the stories behind the films. Among them, Aris Servetalis won the "Tiantan Award for Best Actor" for the filmThe Waiter; John Henshaw won the "Tiantan Award for Best Supporting Actor" for the filmThe Keeper; Forough Ghajabegli won the "Tiantan Award for Best Actress" for the filmTehran: City of Love; Hungarian director László Nemes won the "Tiantan Award for Best Director" for the filmSunset. At this moment, the Emperor Group Centre attracted the global attention, and China's movie dreams and national feelings continued to grow here.

Different sectors shined and bloomed with the aim of providing a comfortable environment for citizens, and integrating more film elements into the daily life of film fans. The Emperor Group Centre Creative Film Exhibition set up an immersive interactive experience zone inspired by the film festival starlight design, provided thoughtful appreciation services for merchants of the Emperor Group Centre, and organized online lucky draws with a high winning rate, thus attracting so many film fans. By introducing interaction between the film festival and its audience, the Emperor Group Centre provides an unprecedented film feast for people of different ages, and with different viewing needs and preferences, which also effectively propels the prosperous development of the film industry.

The immersive interactive experience zone is inspired by the film festival starlight design 

A Grand Film Feast is Unveiled at the Prosperous Landmark

This year marks the 70th anniversary of the founding of the People's Republic of China. The constantly emerging word-of-mouth films, increasingly demand for better viewing experience, steadily development of the market have become important drivers for promoting industrial exchanges and cooperation. In order to carry more abundant market contents and provide more communication space for the participants, the 9th Beijing International Film Festival held the first “Special Event in the Business Circle”, and invited key film production teams to participate in the interaction with audiences and other activities before and after the film panorama, thus providing film fans with a rare opportunity of viewing and exchange.

The Emperor Group Centre located in the Central Business District on Beijing’s Chang’an Avenue 

As a high-end office and commercial complex in Beijing’s CBD, the Emperor Group Centre was given the honor of "6-Star Super A-level Building". In addition to its geographical advantages, the Emperor Group Centre has also been keeping pace with the times and focusing on the frontiers of the society in terms of urban planning, business layout, architectural design, cultural communication, and many other fields. Moreover, it not only drives the rapid development of the regional industrial economy, but also focuses on building a quality platform and carrier for the spread of Chinese culture by leveraging a more mature layout of the whole industry chain.

The project, based on the multiple advantages of the Emperor Group, is to link the merchant brands and promote the development of the regional industrial economy. Furthermore, by integrating resources and making innovations, it serves as a convenient access for the exchange between Chinese and foreign film markets, in order to drive the healthy, rapid, and sustainable development of the Chinese film industry. In such case, the Emperor Group Centre has become the first choice for cross-border cooperation between the Beijing International Film Festival and the business circle, and also a good choice for the cross-industry development of film art.

The capacious hobby of the Emperor Group Centre

Stay True To the Original Mission for Mutual Development

The alliance between the Beijing International Film Festival and the Emperor Group Centre has not only provided a film feast for fans, but also established a convenient access for exchanges between Chinese and foreign film markets. Moreover, it helps in promoting China’s culture to go global and shows the world the profound cultural heritage and aesthetic value of Chinese films.

The red carpet during the Emperor Group Centre Creative Film Exhibition

In the new era, the Emperor Group Centre, by virtue of itsincreasing clout, is not only fueling the development of the regional business and industry, but also actively promoting the interaction and deep cooperation with upscale brands, thus making the brand stronger and more valuable. In addition, it is committed to creating an important window for Beijing to exchange with the world, and a world-class commercial building brand, with a view to a win-win outcome with the regional economy. By staying true to the original mission, the Emperor Group Centre makes value sharing and mutual development possible.