Emperor Group, in order to further inherit the glorious tradition of respecting and caring for the elderly, made a charitable contribution to the community on the occasion of the Dragon Boat Festival, thus showing the loving concern of society for the elderly in the community and enabling them to enjoy a happy Dragon Boat Festival in advance. Recently, sponsored by "Chef Nic Lab", a star brand, the staff of Emperor Group joined hands with Yong'anli Community of Jianwai Sub-district in Chaoyang District to launch a charity campaign. They visited the elderly in the community and sent them custom-made gifts from Chef Nic Lab and warm blessings for the Dragon Boat Festival.

In the light of the spirit of the 19thNational Congress of the Communist Party of China, Emperor Group, responding to the call of the state, has been committed to giving assistance to vulnerable groups in the community by reaching out to their families, and regularly visiting the elderly living alone, the disabled and residents with mobility issues, spreading the love and kindness of Emperor Group in the community in a practical way. Hence, the visit came into being.

Staff from Emperor Group had a cordial conversation with the elderly during the visit, and gained a better understanding of their daily life and physical conditions. The elderly, who were kindly advised to take care of themselves, have expressed their gratitude to the staff for their concern and help. Aiming to alleviating their difficulties, the staff, together with volunteers, will visit them on a regular basis.

With every touching story, every warm moment, and every caring word, genuine concerns are shown in actual deeds. The visit not only brought the greetings, care and love of Emperor Group to the elderly, but also revealed social concerns for them. The spiritual encouragement and support put a warm smile on the face of every elderly person.

"The onewhobenefits from the society should give back to the society as well"

As the Chinese saying goes, we should respect the aged regardless of where they come from. Inheriting and carrying forward the Chinese traditional virtues of respecting, caring for and supporting the elderly, Emperor Group actively fulfills its social responsibilities and transforms social resources into regional development advantages, with the purpose of setting an role model for people from all social circles around us to contribute to the improvement of people's livelihood by organizing charitable support activities.

Love has nothing to do with the journey

Happiness is close at hand

With something on your mind